From 22K to 50K Monthly Clicks in 15 Months (+189% Growth in a Competitive SaaS Market)
About the client
Placester is a U.S.-based SaaS company that helps real estate brokers, teams, and agents create professional, IDX-integrated websites without needing a developer. Their platform includes a website builder, CRM, lead capture tools, and marketing automation — used by 20,000+ customers across 600+ MLSs.
Project ownership
Agency: Marketer Coffee
Lead strategist: Adrian Dąbrowiecki
TL;DR outcomes (15 months)
- Organic clicks: 22,269 → 50,182/month (+189%).
- Topical coverage: Built 10+ thematic clusters for core SaaS topics.
- Content velocity: ~6 new articles/month + 3 content refreshes/month.
- E-E-A-T improvements: stronger author profiles, editorial standards, updated schema.
- Link acquisition: outreach partnerships + purchased links (WhitePress, Linkhouse).
- Competitive gap coverage: closed missing topics vs. leading competitors.
- Semantic SEO: improved information retrieval and entity coverage.
Business constraints and goals
When we started, Placester’s marketing engine had been paused for months as the company focused on product development.
Our job:
- Revive organic traffic after months of inactivity.
- Rebuild topical authority in the real estate SaaS niche.
- Increase user satisfaction and engagement.
- Deliver results with limited content production capacity (max 6 new posts + 3 updates/month).
What we implemented (scope)
1) Topical map & gap analysis
- Conducted competitor gap analysis (topics, keywords, entities).
- Built thematic clusters around:
- Real estate websites & IDX integration
- Lead generation & CRM
- Agent recruitment & retention
- Real estate marketing automation
- Prioritized mid- and bottom-funnel topics to recover traffic quickly.
2) Content updates & freshness
- Audited existing blog posts and landing pages.
- Rewrote or expanded articles to match search intent.
- Added Q&A sections to capture People Also Ask and improve semantic relevance.
- Implemented a quarterly content refresh calendar.
3) Link acquisition & authority building
- Ran targeted link outreach campaigns.
- Purchased high-quality backlinks via WhitePress and Linkhouse to accelerate authority growth.
- Increased internal link depth to push equity to commercial pages.
4) Technical & UX fixes
- Improved Core Web Vitals (LCP, CLS, FID).
- Cleaned up indexation and internal linking.
- Enhanced user satisfaction with clearer navigation, related content modules, and optimized CTAs.
5) Knowledge sharing
- Delivered internal workshops to Placester’s marketing team to transfer SEO best practices and keep future growth sustainable.
Results in detail
| Metric | Feb 2022 | Apr 2023 | Δ (15 months) |
| Organic Clicks (GSC) | 22,269 | 50,182 | +189% |
| Ranking Keywords | Baseline | +3,500 new terms | Closed key gaps |
| Article Production | 0/month | ~6/month | +100% restart |
| Content Refreshes | 0/month | ~3/month | Ongoing |
Traffic trajectory: steady month-over-month growth with visible spikes after each major content release and link acquisition campaign.
Challenges and how we solved them
Paused marketing activity → stale content
- Response: comprehensive content audit + refresh schedule (90-day republishing cycle).
Limited content resources
- Response: strict editorial prioritization and cluster-first approach (ship highest-value content first).
Competitive market (U.S. SaaS)
- Response: focused on intent-rich content, improved semantic coverage, and link equity building to compete with higher-DR competitors.
What moved the needle
- Topical map first: clusters gave clear direction and internal linking paths.
- Content freshness: regular updates kept pages competitive.
- Semantic SEO: improved retrieval and ranking for long-tail queries.
- Link acquisition: strategic purchases + outreach lifted authority quickly.
Timeline
- Start: February 2022
- Core recovery phase: Feb – Dec 2022
- Authority-building & scale-up: Jan – Apr 2023
- Total duration: 15 months
Closing takeaways
Placester’s growth proves that even after a marketing pause, a SaaS site can reclaim and exceed past traffic levels with:
- A clear topical strategy
- Consistent content updates
- Strong E-E-A-T signals
- Smart link acquisition
In 15 months, we took Placester from 22,000 clicks/month to over 50,000, rebuilt its authority, and closed competitive gaps in one of the most competitive SaaS niches in the U.S.
Work with us
Want to revive a stagnant SaaS site and turn it into a traffic growth machine?
Book a strategy call with Marketer Coffe and lead strategist Adrian Dąbrowiecki.
We’ll audit your topical coverage, show you missed opportunities, and create a 90-day growth plan you can start executing right away.
From 22K to 50K Monthly Clicks in 15 Months (+189% Growth in a Competitive SaaS Market) About the client Placester is a U.S.-based SaaS company that helps real estate brokers, teams, and agents create professional, IDX-integrated websites without needing a developer. Their platform includes a website builder, CRM, lead capture tools, and marketing automation — […]